Intangiriro

Kugeza ubu, isoko rya parufe ritandukanye kandi rinywanywa cyane. Ibirango mpuzamahanga byombi niche bihatanira kwitabwaho nabakoresha.

Nkigikoresho cyo kwamamaza gifite igiciro gito kandi kinini, ingero za parufe zitanga uburambe bwibicuruzwa byita kandi bigahinduka buhoro buhoro uburyo bwingenzi bwo kwagura isoko. Cyane cyane binyuze mu gupakira icyitegererezo, ibirango birashobora kuzamura uburambe bwabakoresha mugihe ukwirakwiza indangagaciro.
Kuva mubipimo bitatu byo gushushanya ibicuruzwa, ingamba zo kwamamaza hamwe nubunararibonye bwabakoresha, iyi mpapuro zizasesengura gahunda yo gufasha ibisanduku kandi bitanga gahunda yihariye yo gushyira mubikorwa ibicuruzwa.

Akamaro ka parfume ya parfume

1. Ibiciro bike nibikoresho byo kugurisha

• Hashyire urugamba rwo kugura: Mugutanga ingero za parfume kubuntu cyangwa ku giciro gito, abaguzi barashobora kwibonera ibicuruzwa bitagira igitutu kandi bongera ubushake bwabo ku kirango. Mu buryo nk'ubwo, icyitegererezo cy'icyitegererezo gishobora kuba ikiraro cyo gukorana hagati y'abaguzi no guhagarika ibirango, kongeramo ibicuruzwa mubuzima bwa buri munsi no gukora ibikorwa byinshi hagati y'ibirango n'abakoresha.

2. Kumenyekana kumenyekana

• Binyuze mu gupakira neza no gushushanya, shiraho ingaruka zifatika kandi ukore ishusho yerekana neza kandi bitazibagirana. Gushyiramo umuco w'ikirakira, filozofiya, n'amateka mu gupakira ibicuruzwa bituma abakoresha bumva indangagaciro ari indangagaciro hamwe n'amarangamutima mugihe bakoresheje ibicuruzwa.

3. Gufasha mugutandukanya isoko hamwe no kwamamaza byihariye

• Ukurikije ibiranga ibiranga abaguzi nkimyaka, uburinganire, hamwe nibikenewe, agasanduku kanini kamwe kamwe katangijwe kugirango duhuze neza nibyo abakoresha intego;Igishushanyo mboneraBirashobora guhora byerekanwe ukurikije ibitekerezo byabakoresha, kuzamura ibitekerezo byabaguzi byo kuvuga no kubigiramo uruhare, kandi bikomeza kuzamura ubudahemuka.

Nigute Gushushanya no gukora parufe nziza

1. Igishushanyo mbonera

• Aesthetics: Koresha uburyo bwo gushushanya buhuza nibimenyetso, nkibisanzwe-byimazeyo, imiterere ya minimalist, cyangwa ibihangano byo guhanga, gukurura abaguzi ba mbere. Ibara rihuye nibishushanyo bikenewe kugirango twerekane umwihara kandi wongere umwanzuro.
• Imikorere: Urebye ibikenewe byabakoresha, dushushanya gupakira byoroheje no kuramba kandi birambye byoroshye kuyitwara hafi, tubikesheje akamenyetso kandi byoroshye kubona amacumbi yicyitegererezo mugihe twirinze imyanda.

2. Guhitamo ibirimo

• Ibicuruzwa nyamukuru hamwe nibihuha bishya: Harimo impumuro nziza cyane yikirango, kimwe na parufe nshya yatangije, kugirango itange abaguzi hamwe nuburyo butandukanye. Sobanukirwa no kwamamare k'umunyambo mushya ukoresheje ibitekerezo byisoko nkishingiro ryo kunoza ibicuruzwa nyuma.
• Insanganyamatsiko: Gutangiza agasanduku gake gashyiraho ukurikije ibihe, iminsi mikuru, cyangwa ibintu bidasanzwe, nkurukurikirane rushya "cyangwa" umunsi wa valentine udasanzwe ", gukurura abakoresha kugura no gukusanya. Gushyigikira amabwiriza yakoreshejwe cyangwa amakarita yimpumuro nziza kugirango ifashe abakoresha uburambe bwiza bwibicuruzwa.

3. Kunda ibintu

• Gupakira amashusho yerekana amashusho: Gupakira byacapishijwe ikirango hamwe na slogan imbere no hanze, byerekana indangaho. Gushyiramo amateka cyangwa ibintu byumuco byo kwikuramo abaguzi 'amarangamutima ku kirango mugihe cyo gukoresha.
• Kuzamura imikoranire ya digitale: Tanga QR code cyangwa ihuza ryihariye imbere mu gasanduku kugirango uyobore abakoresha gusura urubuga rwemewe. Kwitabira ibikorwa cyangwa kwiga byinshi kubijyanye namakuru yibicuruzwa. Kandi ukoresheje imbuga nkoranyambaga cyangwa ibikorwa byabaturage kumurongo, shishikariza abaguzi kugirango basangire uburambe bwibicuruzwa kandi ukomeze kwaguke ikirango.

Binyuze mu miterere yo kwamamaza kwa parfume

1. Gutezimbere kumurongo

• Ibikorwa mbonezamubano: Tangiza ibintu bifatika nka "Agasanduku gafunguye hamwe no gusangira ikibazo", utumira abakoresha kohereza uburambe bwabo bwo gukuramo no kugerageza, no gukora umukoresha wabyaye ibigeragezo (UGC). Koresha Ibicuruzwa cyangwa Kols kugirango ushyireho urugero rwimikoreshereze yakoreshejwe kurubuga rwimbuga nkoranyambaga hamwe numuhanda runaka kugirango utere ibitekerezo nibiganiro, bityo bikaganisha kumyakirano.
• Guteza imbere e-ubucuruzi: Ongera ibikorwa byamamaza bya "Kugura parufe isanzwe hamwe nisanduku yicyitegererezo kubuntu" kugirango ugabanye ikiguzi cyabaguzi bagerageza ibicuruzwa bishya. Tanga uburyo bwihariye kubakoresha guhitamo icyitegererezo gihuza, kunoza imikorere yumukoresha no kugura kunyurwa.

2. Imiyoboro ya Offline

• Gutezimbere: Ubufatanye bwambukiranya imipaka na boutiques, cafe, ibirango byimyambarire, nibindi, fata parufe icyitegererezo cya parunga, kwagura ibirango no kugera kubaguzi benshi. Guhitamo agasanduku k'ibicuruzwa byihariye muri hoteri, amabuye, nibindi kugirango utange abaguzi bafite uburambe bwihariye bwo kunywa no kwiyongera.
• IBITEKEREZO BIKORWA N'IBIKORWA: Ku imurikagurisha rya parufe, ibyabaye byimyambarire cyangwa iminsi mikuru yubuhanzi, agasanduku kamwe kagabanijwe nkimpano zamamaza, hagamijwe gutera amatsinda yo kwamamaza no gukurura ibiganiro kumurongo. Shiraho agace k'ibigeragezo mu kimenyetso cyo gukurura abakoresha kugira uruhare rugaragara binyuze mu makuba.

3. Kwamamaza

• Byihariye kubakiriya b'indahemuka: Ibirango birashobora guhitamo agasanduku k'abakiriya b'indahemuka, nko kongeramo amazina y'abakiriya cyangwa imigisha idasanzwe, yongera imyumvire yabo yo kuba ubudahemuka. Ibikorwa bisanzwe byicyitegererezo byihariye byashyizwe ahagaragara birashobora gutangizwa kugirango abanyamuryango batezimbere ibitekerezo byuruhare ruhoraho.
• Gukurura abanyamuryango bashya: Shiraho ibikorwa bishya byo kwandikisha urutonde, utange agasanduku k'icyitegererezo ku buntu, hamagara ku mwanya winjira kubakoresha, kandi ukusanya ibidukikije. Shishikariza abanyamuryango bariho gusaba abanyamuryango bashya kwifatanya, bagatanga agasanduku k'imibereho ibiri yo kugera ku iterambere riturika mubakoresha.

Incamake hamwe no kubona

Hamwe nibiranga igiciro gito nigipimo kinini, cya parufe ya parufe Agasanduku k'icyitegererezo karagomba guhuza hafi mubishushanyo, ibirimo bihuza, hamwe nimiyoboro yo kuzamurwa, bishobora gukurura ibitekerezo byabaguzi no gutanga indangagaciro shingiro ryikirango.

Muguhuza ikoranabuhanga rishya, ibitekerezo byo kurinda ibidukikije hamwe nuburambe bwabakoresha.